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Car Park Business Excel Financial Projection Model

User-friendly 3 statement 10 year rolling financial projection Excel model for a car parking business with different locations and parking/service options


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Highly versatile and user-friendly Excel model for the preparation a of 10-year rolling 3 statement (Income Statement, Balance Sheet and Cash flow Statement) financial projection with a monthly timeline for a startup or existing car park / parking lot business generating revenue by providing short term parking facilities, monthly parking memberships and ancillary services (eg car wash).

The model allows the user to model up to 3 separate parking lots each with their own stage of operation (eg in operation, in construction or forecast) and own parking/service rates, volumes, direct expenses and direct staff costs. Apart from revenue and direct costs, the model allows the user to model indirect staff costs, marketing costs, other administrative costs, fixed assets, borrowings, sales tax impacts, corporate tax and dividend distributions.


  • Projected full financial statements (Income Statement, Balance Sheet and Cash flow Statement) presented on a quarterly basis across up to 10 years and summarised on an annual basis.

  • Dashboard with:

    • Summarised projected Income Statement and Balance Sheet;

    • Compounded Annual Growth Rate (CAGR) for each summarised income statement and balance sheet line item;

    • List of key ratios including average revenue growth, average profit margins, average return on assets and equity and average debt to equity ratio;

    • Bar charts summarising income statement and balance sheet projections;

    • Revenue and gross profit by parking lot and short term parking volume over time presented in table and chart formats

    • Revenue and gross profit by product category presented in table and chart formats.

    • Discounted cash flow valuation using the projected cash flow output.

  • Breakeven analysis


Setup Inputs:

  • Name of business;

  • Currency;

  • First projection year and quarter;

  • Naming for parking lots, short term parking rate types, services offered, (in)direct staff, direct expenses, marketing costs, staff costs, admin costs, fixed assets and borrowings;

  • Sales tax applicability for services, direct costs, other expenses and fixed assets.


Actuals Inputs:

  • Opening balance sheet (for existing businesses);

  • Income Statement actuals (for trend analysis);


Projection Inputs:

  • Parking lot assumptions including stage of operation (eg in operation, in construction or forecast), construction period (if applicable), parking spaces, short-term parking portion;

  • Short term parking revenue (for each parking lot) including rates, mix, daily turnover, utilisation weekdays vs weekends;

  • Monthly membership revenue (for each parking lot) including rates and utilisation;

  • Services revenue (for each parking lot) including rates and volumes;

  • Direct expenses and direct staff inputs (for each parking lot);

  • Purchase and construction costs per parking lot (if not leased) including spend and useful life;

  • Non-direct staff cost inputs including staff numbers, average salary per full time position, average employer’s social security percentage of salary, average annual bonus and bonus payment months.

  • Other costs inputs including marketing costs and admin costs;

  • Sales and corporate tax inputs including rate and payment periods;

  • Dividend inputs including amount (percentage of retained earnings) and frequency;

  • Fixed assets including addition amounts and useful life;

  • Borrowings including addition amounts, interest rate and maturity date;

  • Share capital additions;

  • Discount rate inputs (for valuation calculation).


The model comprises of 9 tabs split into input ('i_'), calculation ('c_'), output ('o_’) and system tabs. The tabs to be populated by the user are the input tabs ('i_Setup', ‘i_Actuals’ and 'i_Assumptions'). The calculation tab uses the user-defined inputs to calculate and produce the projection outputs which are presented in 'o_Fin Stats', ‘o_Dashboard’ and ‘o_DCF’.

System tabs include:

  • A 'Front Sheet' containing a disclaimer, instructions and contents;

  • A checks dashboard containing a summary of checks by tab.


  • The model contains a flexible timeline that allows for a mix of actual and forecast period across a 10-year period. This allows projections to be easily rolled forward as forecast periods become actual period;

  • Timeline is split on a quarterly basis and summarised on an annual basis;

  • The model allows the user to model up to 2 separate parking locations each with their own stage of operation, parking/service rates, volumes and direct costs;

  • The model is not password protected and can be modified as required following download;

  • The model is reviewed using specialised model audit software to help reduce risk of formula inconsistencies;

  • The model allows for the following number of underlying categories for each line item (these can be easily expanded if required):

    • Car park locations  – 3 locations;

    • Short term parking rates – 5 different rate types

    • Services offered – 5 categories;

    • Direct expenses – 5 categories;

    • Staff costs – 5 direct categories and 5 non-direct categories;

    • Marketing costs – 5 categories;

    • Other expenses – 15 categories;

    • Fixed assets – 5 categories;

    • Borrowings – 3 facilities

  • Apart from projecting revenue and costs the model includes the possibility to model fixed assets, borrowings (amortising), dividends and corporate tax;

  • Business name, currency, starting projection period are fully customisable;

  • Revenue, cost and fixed asset descriptions are fully customisable;

  • The model included an integrated discounted cash flow valuation using the projected cash flow outputs;

  • The model includes instructions, line-item explanations, checks and input validations to help ensure input fields are populated accurately;

  • The model includes a checks dashboard which summarises all the checks included in the various tabs making it easier to identify any errors.

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