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A SaaS (Software as a Service) business provides software applications over the internet (web browser or mobile app), typically through a subscription model. By leveraging cloud infrastructure, subscription pricing, and continuous updates, SaaS companies can provide scalable, flexible, and accessible solutions offering a compelling model for delivering software.


Our highly versatile and user-friendly Excel model allows for the preparation of a of 5-year rolling 3 statement (Income Statement, Balance Sheet and Cash flow Statement) financial projection with a monthly timeline for a startup or existing SaaS business offering subscription and/or usage-based products.


The model allows the user to model 8 different subscription tiers/products and 8 different usage-based products/tiers together with other income, direct expenses, staff costs, marketing costs, other operating costs, fixed assets, borrowings, sales tax, corporate tax and dividend distributions.




  • Projected full financial statements (Income Statement, Balance Sheet and Cash flow Statement) presented on a monthly basis across 5 years and summarised on an annual basis.
  • Dashboard with:
    • Summarised projected Income Statement and Balance Sheet;
    • Compounded Annual Growth Rate (CAGR) for each summarised income statement and balance sheet line item;
    • List of key subscription metrics including Average Revenue Per Customer (ARPU), Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), Churn Rate, Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC);
    • Other key ratios including average revenue growth, average profit margins, average return on assets and equity and average debt to equity ratio;
    • Tables and Bar charts summarising revenue, direct expenses and user volumes by product;
    • Charts and graphs showing: cash balance by month, free cash flow generation, cash flow statement breakdown, profit margins, income statement breakdown, net cash vs net income, working capital, valuation and capital structure.
  • Discounted cash flow valuation using the projected cash flow output.
  • Breakeven analysis





Setup Inputs:

  • Name of business;
  • Currency;
  • First projection year and month;
  • Naming for subscription tiers, Usagebased pricing tiers, direct expenses, staff costs, marketing costs, other operating costs, fixed assets and borrowings;


Actuals Inputs:

  • Opening balance sheet (for existing businesses);
  • Income Statement actuals (for trend analysis);


Projection Inputs:

  • Subscriptionbased product assumptions including new subscribers, payment plans (monthly or annual), churn rates, subscription rates and free trial to paid user conversion ratio;
  • Usage based product assumptions including number of users, average usage volumes, minimum usage volumes and rate per unit;
  • Direct expenses calculated based on number of active users, number of new users or amount per annum basis.
  • Staff cost inputs including staff numbers, average salary per full time position, average employer’s social security percentage of salary, average annual bonus and bonus payment months.
  • Other income and costs inputs including marketing costs and other operating costs;
  • Sales and corporate tax inputs including rate and payment periods;
  • Dividend inputs including amount (percentage of retained earnings) and frequency;
  • Fixed assets including addition amounts and useful life;
  • Borrowings including addition amounts, interest rate and maturity date;
  • Share capital additions;
  • Discount rate inputs (for valuation calculation).




  • The model contains a flexible timeline that allows for a mix of actual and forecast periods across a 5-year period. This allows projections to be easily rolled forward as forecast periods become actual period;
  • Timeline is split on a monthly basis and summarised on an annual basis;
  • The model is not password protected and can be modified as required following download;
  • The model comprises of 9 tabs split into input ('i_'), calculation ('c_'), output ('o_’) and system tabs
  • The model allows for the following number of underlying categories for each line item (these can be easily expanded if required):
    • Subscription tiers/products – 10 types;
    • Usage-based tiers/products – 10 types;
    • Other income categories – 5 categories;
    • Direct expenses – 10 categories (5 for each subscription and usage-based products);
    • Staff costs – 10 categories;
    • Marketing costs – 5 categories;
    • Other expenses – 15 categories;
    • Fixed assets – 5 categories;
    • Borrowings – 3 facilities
  • Apart from projecting revenue and costs the model includes the possibility to model fixed assets, borrowings (amortising), dividends and corporate tax;
  • Business name, currency, starting projection period are fully customisable;
  • Revenue, cost and fixed asset descriptions are fully customisable;
  • The model included an integrated discounted cash flow valuation using the projected cash flow outputs;
  • The model includes instructions, line-item explanations, checks and input validations to help ensure input fields are populated accurately;
  • The model includes a checks dashboard which summarises all the checks included in the various tabs making it easier to identify any errors.




We are keen to ensure our customers are satisfied and find the models useful for their financial projection needs. Our models are developed with the user in mind and include instructions, line-item explanations, checks and input validations to ensure they are as user-friendly and easy to use as possible without requiring extensive knowledge of Microsoft Excel, finance or accounting. If any questions do arise, we are more than happy to assist. We are also happy to support with any be-spoke modifications you may require to the models to better suit your business needs. To get in touch, please send us a message through the website or contact us on:

Software as a Service (SaaS) 5-Year 3 Statement Financial Projection Model

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